Website Development” involves the process of creating and building websites for individuals, businesses, or organisations. This includes designing the layout, structure, and visual elements of the website, as well as coding and programming to ensure functionality and responsiveness across different devices. Website development also encompasses tasks such as content creation, integration of interactive features, and optimisation for search engines (SEO). The goal of website development is to create a user-friendly, visually appealing online platform that effectively communicates the brand’s message and offerings, engages visitors, and drives desired actions such as purchases or inquiries.

Search Engine Optimization (SEO)” refers to the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). This is achieved through a variety of techniques and strategies designed to enhance the website’s relevance and authority in the eyes of search engines like Google, Bing, and Yahoo. SEO involves optimizing various elements of a website, including on-page factors such as content, keywords, meta tags, and site structure, as well as off-page factors such as backlinks and social signals. The goal of SEO is to increase organic (non-paid) traffic to the website by making it more visible and attractive to search engine algorithms, ultimately leading to higher rankings, more clicks, and increased conversions.